FLAVNT Streetwear is an independent clothing brand based in Austin, Texas catering to everyone within and who supports the LGBTQ+ community.
The company is run by Courtney and Chris Rhodes, queer twins. Courtney is a self-identified lesbian and Chris is a trans man. Both of them went to school for graphic design and had been making t-shirts for various occasions all their life. In 2013, the twins hand painted shirts for Austin pride. Chris’ read “PRETTY BOY” in rainbow and he had several people ask where got it. “The most interesting part of the interest we saw that day was the wide array of people and identities who associated with the identity of Pretty Boy and the pride behind that sort of confidence. Following that day, we decided we wanted to harness the idea of promoting pride and self-confidence in the LGBTQ community through our designs on clothing and FLAVNT was born.”
The Rhodes twins said choosing to cater to the LGBTQ+ community was natural since both identify within the community. They said due to FLAVNT’s accidental inception being at Austin Pride and the fact that they wanted to make shirts with a purpose, “spreading visibility and pride within our community was the perfect way to do that.”
Chris and Courtney believe “gender and clothing naturally intersect due to the norms that society places on the ideas of gender and masculinity vs. femininity. But clothing and style have immense power of expression to allow the wearer to create their own construct and defy whatever might be expected of them.” Maybe this is what drives them to create genderless pieces of clothing with queer-positive/equality driven motifs.
The company is doing much more for the community than just providing prideful clothing. FLAVNT also partners with transgender individuals to help them raise money for their gender-confirming surgeries. To date, they have helped 10 individuals raise just over $18,000 and are currently choosing their 11th partner. They chose to partner with transgender individuals because “giving back has always been integral to our mission at FLAVNT. Maybe it’s because we grew up with the influence of companies like TOMS who had a philanthropic message, but we loved the idea of having a positive impact via our business.”
As if creating pride-centric apparel and fundraising for trans individuals wasn’t enough, FLAVNT also created the first nude, racerback binder, the Bareskin Binder. After a successful Kickstarter campaign, the Bareskin Binders have sold out within hours of being available on FLAVNT’s website multiple times. Though the twins keep increasing their stock with each relaunch, the demand for these high-quality binders continues to increase even faster.
To check out their latest winter line, head to their website, flavnt.com. When you make a purchase, 15% of the proceeds will be donated to their partner’s gender-confirming surgery fund, you’ll get an awesome piece of clothing, and you’ll be supporting a small, queer business. If you want a 10% discount, use the code DREW10 at checkout (15% of your purchase will still be donated).
Written & Edited by Drew
Hi, I’m Drew! I live in the PNW with my beautiful wife, our cat and our dog. I am a transgender man and have been on testosterone for roughly 2.5 years. I greatly enjoy sharing my mental health and queer stories in an effort to show others they are not alone and it truly does get better