Our Apparel is a UK based LGBTQ clothing line that specialises in simplistic, embroidered designs. The clothing promotes equality and that everyone has the right to love who they love. Our minds, our bodies, our love… Our Apparel!
Owners Emma & Gina blessed us with their presence & gave an amazing insight into their company and their personal lives.
Q: Where/how did you meet?
A: Emma: We met on the dating app HER in July 2015! I liked Gina’s profile first 😉 We were talking for about a month before we met up for the first time in London.
Gina: We met outside Camden tube station for the first time and I immediately teased Emma at being useless at reading google maps when we were trying to find a bar nearby! It was just so comfortable from the start. The date went on to last seven hours so I think that’s a pretty good indication on how well it went.
Q: What advice would you give to others wanting to come out?
A: Both: The feeling you get when you finally come out and meet someone you want to spend the rest of your life, openly with is a million times stronger than the fear you feel in the closet. You can’t even compare the two emotions and we can’t express just how amazing it feels. It really sucks when people don’t accept you for who you are, but the LGBTQ community is so welcoming; you won’t be alone.
Q: How did you come up with the idea of Our Apparel?
A: Gina: I really wanted to get some LGBTQ clothing but it was all really loud with massive logos and brightly coloured and that’s not really my style. I said this to Emma one night and she agreed, so we decided to make it ourselves and we feel we’ve hopefully found a gap in the market too!
Q: What have things been like since starting Our Apparel?
A: Emma: We’ve had so much support, it has been amazing! I love being able to contribute something to express that it’s okay to be who you are, even if our flat has turned into a warehouse!
Q: What advice would you give to your younger self?
A: Emma: I’d let myself know being gay really isn’t a big deal! It’s a part of who I am, but it doesn’t define me. I was scared to come out for a long time because I was scared of reactions, but hardly anyone cared and that was the best thing for me.
Gina: I’d probably tell myself to be more confident and not to give up on anything if I think I can’t do it. I never ever thought I’d be running my own business, and if I didn’t have Emma’s support I’m not sure it would’ve ever happened as I wouldn’t have had the confidence alone, but I’m working on it!
Q: What has been the best thing that has happened so far with Our Apparel?
A: Emma: We had a comment from a customer saying we helped her accept herself for who she is and that really got to me! When we first started Our Apparel it was mainly just because we wanted to wear the clothes ourselves, but knowing it’s helped people is incredible.
Gina: It’s so hard to pick something as I’ve been so overwhelmed by the support we’ve received from everyone! Every tiny milestone feels huge, like hitting 1000 followers, or breaking our own little records for items sold in a day, week, month etc.
Q: Who is your LGBTQ+ role model?
A: Emma: Cheating and picking two, but Rose and Rosie! They’re so proud of who they are and show others that they should be too. I also loved being able to relate to gay women that were also feminine, there was definitely a shortage in the media when I was younger!
Gina: Having watched the L word way too much throughout my late teens, I’d have to say that everyone involved in getting that show on the air is amazing! It made the LGBTQ+ community a lot more visible and must’ve helped countless people come to terms with their sexualities.
Q: What should we expect from you in the future?
A: Both: We’re going to be launching different items to Our Apparel and we also want to try out different slogan soon, so keep an eye out for that! Let us know if there’s anything you would like to see added, we take all feedback into consideration.
Our Apparel is an amazing clothing line, if you haven’t already then check out their site! If you fancy something special, use the code ‘UNITE10’ which gives 10% off entire order.
We like to treat you!
The Unite Team